Powerful: Building a Culture of Freedom and Responsibility

Quiet Revolution is excited to spread the word about Patty McCord’s new book, Powerful: Building a Culture of Freedom and Responsibility. The author answered the following questions about her book for the QR community and shared an excerpt from the first chapter below.  

What do you mean when you say that people come to work as fully formed adults and should be treated that way?

When we control peoples behavior with rules, policies, and approvals, and instead of informing them and rewarding good judgement, we take away their power. When we start with the premise that people are by and large well meaning and hard working adults, the need for control lessens.

I love the aphorism, attributed to the former CEO of 3m William McKnight, that leaders should “hire good people and leave them alone.” Is it really that simple? 

Yes, conceptually, sometimes it really is that simple. But first, it also requires real clarity around results, what success looks like and context. The ongoing dialogue and feedback about what the team is trying to accomplish yields the best result  The problem with this simple statement is that great work is rarely accomplished alone.

Have you noticed your principles of radical honesty and autonomy affecting introverts and extroverts differently?

For all of us, radical honesty takes practice and is never really mastered. Most people don’t know how to give tough feedback with kindness and respect. I find introverts to have difficulty in the moment, but are often far more thoughtful and articulate in writing or upon reflection. Both types often miss the power of positive, in the moment, feedback.

Great teams are made when every single member knows where they’re going and will do anything to get there. Great teams are not created with incentives, procedures, and perks. They are created by hiring talented people who are adults and want nothing more than to tackle a challenge, and then communicating to them, clearly and continuously, about what the challenge is.

The prevailing philosophy of management today is that if you want great productivity from people, you must first motivate them with incentives and then make sure they know you’re looking over their shoulders to keep them accountable. So many companies have department objectives and team objectives and individual objectives and a formal annual review process for measuring performance against them. That structure, that waterfall, is very logical, very reasonable. But it’s no longer remotely adequate. Saying to employees, “If you do X, you’ll be rewarded with Y,” assumes a static system. Yet no business today is static. More fundamentally, while rewards are great, there is no better reward than making a significant contribution to meeting a challenge.

Excerpted from Powerful: Building a Culture of Freedom and Responsibility

I’m a big fan of goals. Couldn’t be a bigger fan. It’s the usual management approach to achieving them that is so wrong. Typically, the time frames we set and the complexity of the structure created for leading teams and monitoring results make achieving goals harder than it needs to be.

Great Teams Relish a Challenge

When I consult to start-ups, I’m most excited about working with those who’ve found that their venture money is starting to dry up and they’re facing really tough challenges; it’s tackling those that makes truly great teams. Great teams are made when things are hard. Great teams are made when you have to dig deep. When I’m hiring, I look for someone who gets really excited about the problems we have to solve. You want them to wake up in the morning thinking, God, this is hard. I want to do this! To be given a great problem to tackle and the right colleagues to tackle it with is the best incentive of all. One of my mantras is “Problem finders, they’re cheap!” Most people think that’s a really important role in the company: I’m the one who found that problem!  Okay, good for you, but did you solve it? You want people who absolutely love problem solving.

Neil Blumenthal and Dave Gilboa, cofounders of Warby Parker, told me that it’s especially fun building the company now because it’s getting really complicated as they launch brick-and-mortar stores. They’ve got to integrate the experience of the stores with the experience of the online service, and that’s a real challenge. No wonder the brand is so successful. Some leaders might opt to coast on the growth already achieved, but they’re thrilled to be facing even harder problems.

Ask any very successful person what their fondest memories of their career are, and they will inevitably tell you about an early period of struggle or some remarkably difficult challenge they had to overcome. I had a great conversation about this with Tom Willerer, the former VP of product innovation at Netflix. He’s moved over to Coursera, the innovative online education provider, as chief product officer. When I asked him what he’s loved about helping build the company, he lit up, launching into a story about a seemingly impossible feat his team pulled off. At the start of the fiscal year, the executive team had determined that the company had to double its revenue by the end of the year. He and the product team decided they’d meet the goal by launching fifty new courses by that September, which he described as a Hail Mary pass. Two weeks before the launch date for the new courses, they still weren’t sure they could pull it off. They did, and the strategy worked beautifully. They saw an immediate hockey-stick uptick in earnings. Tom told me he joined a company that he wasn’t sure would even exist in five years because of the “hunger to climb a mountain.” He said, “I feel sometimes like I’m going to lose a limb doing this, but it will be worth it because I’m doing something important and adding something to the world, and that is what drives people.” I could not agree with him more. I believe that is the way that most people fervently want to feel about their work.

The prospect of helping to create a company that would provide employees that opportunity was the reason I joined Netflix, despite thinking I wouldn’t go to another start-up.

When I got a call at two in the morning back in 1997, I figured it must be Reed Hastings. Nobody else ever called me at two in the morning.

He said, “Were you sleeping?” And I said, “Yeah, of course I was. I’m normal! What’s up?”

Reed was not one to let a little sleep get in the way of a good idea, and he had shared many of them with me late at night when I worked with him at his start-up Pure Software. After he sold Pure, he’d gone back to school and I had started consulting. We both lived in the same town and we’d kept in close touch.

He said that he was going to join Netflix, and I told him, “Sounds like a good career move. Why are you telling me this at two in the morning?”

Then he asked me if I wanted to join him and I answered, “No way.” I’d had a great time at Pure, but I was done with the crazy highs and lows and insane hours. I also didn’t see how a tiny little company renting DVDs through the mail was going to succeed. I mean, really, Netflix was going to put Blockbuster out of business?!

But then Reed said, “Wouldn’t it be great if we created a company that we really both wanted to work at?” Now I was intrigued. At Pure I’d come in after the model had been fashioned. The opportunity to join in the invention this time was tantalizing.

“If we did that,” I asked him, “how would you know it was great?”

He said, “Oh, I’d want to come to work every day and solve these problems with these  people.”

I loved the spirit of that. I think Reed expressed in that statement exactly what people most want from work: to be able to come in and work with the right team of people—colleagues they trust and admire—and to focus like crazy on doing a great job together.

 

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  • Joyce Gerber

    I like to call myself a “problem solver,” and it’s good to know my skills are really what organizations need. Unfortunately, I’m also a quiet woman over 50 who has taken time off to care for my family,
    and it doesn’t feel like the world of paid employment wants what I have to offer. Good read, hope she’s right and that there really is a place for people like me to succeed in business.