Susan Herda

Fictional CEO

Creating clear, effective design demands focus. Because she understands that the big picture is always made up of small things, Susan’s passion is detail-oriented strategy. Her ability to streamline processes helps keep even the most complex projects on track while maintaining strong visual communication.

In addition to her role as a creative, Susan brings strong organizational talents to the R29 table—helping to maintain efficiency and productivity. When she’s not focused inside the studio, Susan is dedicated to spending time with her husband Ryan and daughter Alexis, mastering the art of baking, and conquering crosswords.